Machine learning is revolutionising business and transforming our lives. There are hundreds of use cases – here are some examples.
We’d love to hear from you about the problems you’re looking to solve and support your ROI analysis.
FX Market Predictor.
- Identifying which way currency markets will move within a short time frame (as defined by the market measure of ‘ticks’).
- Allows traders to enhance their position in FX trades through more accurate prediction of the market.
- Deep Neural Networks latest research delivered a multi-point% increase over the baseline models.
Other Use Cases
- Predict whether a customer will be low or high risk.
- Supplement slow-moving credit scores with real-time insights based on customer behaviours.
Identify Emerging Trends
- Identify new markets, trends or products from news and social media.
- Provide early investment opportunities by spotting emerging trends.
Enterprise Sales Recommendations and ML Predictions
- Supporting documentation to sales reps
- Disparate sources of sales and marketing data
- £52 million P&L boost from 1% increase in sales ROI
Seldon is delivering a Customer Churn Predictor
- An audit of company Data sources
- The development and testing of a model
- Provision of infrastructure to deploy the model
- Predicted churn 11% more accurately for direct customers
- Optimized sales team for proactive churn retention
- Boost P&L
Other Use Cases
Recommend insurance products
- Predict which insurance products are appropriate for a new customer and upsell the most relevant policy.
- Utilize social data and contextual data to classify users.
- Identify fraudulent applications and commercial behaviour with pattern recognition and anomaly detection.
- Reduce false alarms.
Stock Transfer prediction
Seldon is working with a retailer with 365 stores to predict buys and sells and optimise stock transfer
Seldon will use
- Buy sell historical data
- Stock category data
- Barcode data
- Buys and sells for the next 2 week period
With the goal of
- Minimising the number of items in surplus / deficit
Other Industry Use Case Examples
Customer Support Triage
- Classifying and prioritise customer support requests to reduce the overhead of manual triage roles.
Score Sales Leads
- Build on your sales history to build a predictive model to identify the most profitable sales leads.
- Optimize the customer journey to by orchestrating personalised multi-channel communication.
Personalise the entire shopping experience to increase revenue and customer satisfaction.
- Select from a suite of industry-leading recommendation algorithms including matrix factorization, content based, activity similarity, basket analysis.
- Cross sell related products.
Next Best Action
- Identify the next customer actions to maximise revenue.
Predict LTV (Lifetime Value)
- Identify in real time customers who are likely to generate revenue.
- Identify customers who are likely to be lost to prioritise proactive re-engagement.
- Personalise the format of an advert – for example, customise the product, call to action and design.
- Predicting affinity for brand or interest.
- Deciding which audience to show which adverts
- Personalised audience retargeting.
User Segmentation and Clustering
- Gain actionable insights on your customers and audience by analysing the characteristics of the clusters.
- Include segments defined by machine learning-based models into your marketing workflows.
We’d love to hear your ideas of machine learning use cases. Please send us a message and we will get in touch.
Move Faster with Seldon on Your Team
Our Enterprise solution works with you every step of the way, from analysis and requirements specification to scaling a machine learning production pipeline.