Seldon is a trademark of Seldon Technologies Ltd (Registered in England: 9188032) used under license by Rummble Ltd.

Seldon helps digital services (“Customers”) personalise the user experience for consumers (“Consumer/s”). In order to do this, information is transmitted over a secure connection between Customers and servers maintained by Seldon. Seldon are committed to communicating our Privacy Policy clearly to our Customers and the Consumers who use their services.

Seldon takes privacy seriously and as such we have established strict guidelines for data security and best practises about how data is stored, processed and transmitted.

Cookies placed on behalf of our Customers are used to persist Consumers sessions. It is the responsibility of Customers to ensure that correct notifications are in place to accept Seldon cookies along with the other cookies that are connected with their digital services.

Seldon acts as a Data Processor of data that is collected from the websites and applications that integrate Seldon:

  • An anonymous unique identifier or user identifier where Consumers have authenticated with a service.
  • Service activities such as web pages viewed and the details about the digital asset.
  • Where social networks are connected with a service, data from Consumers social graph is used to increase the relevance of the content and friends we recommend – i.e. the Pages you like on Facebook. Seldon don’t access private messages or photos.
  • In order to maintain total anonymity, Facebook IDs are encrypted and no other Personal Data information in stored.
  • An anonymous Third Party ID is used as an identifier within the live environment as required by Facebook’s privacy policy.
  • Data is persisted on servers that are maintained by Seldon, and never disclosed or processed in conjunction with other third party businesses.

 Seldon servers are compliant with ISO 20071, with other certifications and accreditations including SOC 1/SSAE 16/ISAE 3402, SOC 2. Secure data centers are maintained by Amazon Web Services. Click here for further information about Amazon Web Services security and compliance.

Rummble Ltd is registered with the Information Commissioner’s Office and is compliant with the Data Protection Act 1998.

Seldon keeps this privacy policy under review and may update it at any time. Any updates will be made on this page so that you can always find out what information we collect, how we use it and under what circumstances we will disclose it.