Covéa achieves an 11x ROI in just 6 months using Seldon to deploy models.

Covéa achieves an 11x ROI in just 6 months using Seldon to deploy models.

About Covéa

Covéa Insurance Plc is the UK underwriting business of leading French mutual insurance group Covéa, and offers commercial, motor, high net worth, property and protection insurance through its Standard & Poor’s A+ stable rating. 

Covéa Insurance serves two million policyholders and generated over £725.7 million in premiums in 2020. Their goal is to become the most advanced AI factory in the industry and to deliver value to customers and partners through efficiency and personalisation.

What was THE Challenge?

Every five minutes, fraud is committed within the insurance market, this is costing the industry over £1bn a year. 

One example is Ghost broking. Ghost broking is one of the most complex and hard-to-detect types of fraud faced by insurance organisations. This is when a policy is purchased by a middle person for a customer using false or stolen information to reduce the premiums. In the event of a claim, these policies would be legal and Covéa would have to payout. 

However, Tom and his team had a plan. 

As Covéa is mainly an underwriter, they often do not deal with the policy holder directly, so they had less data to work with to detect fraud. The call handling team were doing manual searches and checks on over two million new quotes per day. The scale was far too much to deal with in an efficient timeframe. They developed a solution that targets ghost brokered policies, using the capabilities of Artificial Intelligence (AI) with a “human on the loop” system to spot fraudulent activity patterns


How did ThEy do it?

Tom needed to put an ML pipeline into place quickly. The team had the Python and Kubeflow skills in house. They needed to be able to deploy models quickly and most importantly they had to be able to explain the decisions their models were making for regulatory compliance within financial services. There was a gap. Tom evaluated a number of tools to use on top of their open source stack including Sagemaker and DataRobot. After some trials and proof of concepts Tom chose to go with Seldon Deploy as his team’s model serving and explainability tool.

"Seldon Deploy gave us the flexibility we needed to be able to manage the disparate policy data we had. Once models are deployed we are now able to integrate our many data sets with explainability"
Tom Clay
Chief Data Scientist

The models were put into production by a team of just 4 people along with Seldon Deploy. The  models were able to recommend over 1000 existing policies be reviewed by the Policy Validation Team which lead to huge savings in potential fraud and an 11x return on investment in Seldon.

What's next for Tom and Covea?

Building on the success of their fraud detection models, Tom is now looking to apply them to real time quote setting to make sure fraudulent policies aren’t approved at the point of purchase. Outside of fraud detection, Tom is looking to the future of reducing risk with AI.

This includes models that detect patterns of behaviour in driving style, such as high heat and open windows at night, indicating a tired driver. This AI would then notify the driver and inform them about the risks associated with these behaviors.

For their innovative work in AI, Covea has won The Insurance Times Claims Excellence awards 2022 – Fraud Solution of the Year and been nominated The British Claims Awards 2022 – Counter fraud initiative.

“Seldon Deploy enables us to productionize models at speed while also adding explainers into every one we productionize. It’s pivotal to our mission of becoming the most advanced AI Factory in the industry.”

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